‘Stakeholders’ Equilibrium - People that matter’ by Prateek N. Kumar
Lot has changed and lot will, not only for the Clients' but also for people and organizations working in the Experiential Marketing Industry. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today's brand perspective.
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